Services
ROI Marketing Strategies can help businesses with any or all of their marketing
needs. We can serve as an extension of your internal marketing resources or we
can work with you on a project basis. For some clients, we “are” the marketing
department. We have even placed and trained interns. Each client’s needs are
unique. Your needs are unique. We will work together to assess them and then we
will propose a program that is right for you.
From strategic planning and brand research to event planning and online marketing
(including website project management and social media planning and
implementation) ROI Marketing Strategies has the experience and expertise to
improve your presence in the marketplace and help you achieve the bottom-line
results you expect.
Strategic Marketing Planning
- Conduct market and competitive research
- Vendor scoping, selection and management if needed
- Facilitate planning process
- Write/review the plan
- Develop presentation of plan for stakeholders
Brand development and management
- Conduct perceptions audits
- Lead brand workshops
- Develop positioning platforms
- Develop messaging and map to touch points
- Create identity standards and guidelines
- Train personnel, partners and agencies
- Plan and execute brand launches
- Vendor scoping, selection and management (if needed)
New product launches
- Process training and facilitation
- Develop and implement launch plan – internal and external
- Launch events
- Collateral and web content development
Public and Analyst Relations
- Positioning
- Define target audience
- Conduct competitive analysis
- Develop platform
- Messaging
- Platform development
- Messaging
- Elevator pitch
- Professional writing
- Releases
- Case studies
- Articles
- Speeches
- Media briefs
- Newsletters
- Web content
- Social media
- Media relations
- Identify editorial opportunities
- Pitch stories
- Develop relationships with research analysts
- Identify speaking opportunities, submit call for presentations
- Press Tours
- Trade show press
Web and Online Marketing
- Develop website strategy, project manage website development
- Create web content, landing pages, microsites
- Assess and recommend new media opportunities
- Blogs, social media sites, content syndication, industry/technology
portals and communities, Pay-per-Click, contextual advertising and
organic search, banner and e-zine advertising - Monitor industry and competitive blogs, write and submit posts
- Develop online strategy and tactical calendar, implement program
- Create and distribute eNewsletters and eBlast communications and
promotions - Develop and manage lists
- Track and analyze campaign results
Content Development
- Write content for:
- Websites
- Brochures
- Spec sheets
- Application briefs
- Case studies
- White papers
- Articles
- Sale and marketing letters
- Lead nurturing
- PowerPoint presentations
- Videocasts and podcasts
- Articles
- Directory listings
- Create eBlast and eNewsletter content
- Develop surveys
Event and Trade Show Marketing
- Define goals and objectives
- Research and recommend trade show opportunities
- Develop planning process and checklist
- Manage show logistics
- Manage booth development and design
- Create pre-show promotions and post-show follow-up
- Staff the booth and train others
- Plan large-scale sales, partner, supplier, customer events
- Plan developers and technology conferences – regional, national,
international - Plan employee events and learning fairs
Lead Generation, Management and Database Marketing
- Develop and implement lead generation plan
- Develop lead nurturing campaigns
- Score leads based on demographics and behavior
- Conduct lead management needs analysis
- Research, recommend, select and implement lead management, CRM
and marketing automation applications - Lead distribution and follow-up
- Database segmentation
- Develop and implement targeted database marketing campaigns
Internal Communications
- Define goals and objectives
- Employee newsletters
- Employee Intranet sites
- Employee meetings and events
- Employee surveys
- Corporate road shows
Partner Program Management
- Copy to come
Field Marketing
- Copy to come